A new performance channel

World's 1st Performance marketing on Voice AI.

Buy the right audience. Set a business goal and a target ROI. Vriksha Voice tests before it scales, optimises every conversation, and can charge you per delivered lead instead of per minute. We carry the risk.

Book A Demo
+91
Vriksha Voice cinematic 3D scene: floating glass analytics panels with a teal voice waveform ribbon
Multilingual voice creativesLive ROAS visibilityAd-stack & CRM integrationsWhite-label for agenciesEnterprise access controlsMultilingual voice creativesLive ROAS visibilityAd-stack & CRM integrationsWhite-label for agenciesEnterprise access controlsMultilingual voice creativesLive ROAS visibilityAd-stack & CRM integrationsWhite-label for agenciesEnterprise access controls
Voice AI as a performance channel

Every call becomes a conversion event. Every event compounds into ROAS.

Voice AI, run like paid media — audiences, creative agents, live pacing and attribution flowing as one measurable loop.

Targeted AudienceCreative AgentQualified IntentWhatsApp RetargetLive OptimisationROAS Analytics

Wave goodbye to

higher CPL
01
Attribution
Call → conversion → ROAS
100%
call-level
02
Multilingual
Creative voice agents
11
languages
03
Real-time
Bid, pace & optimise
<80ms
latency
04
White-label
For growth agencies
∞
brands
The leak

Your paid funnel leaks at the call.

Millions in ad spend hit a wall the moment a lead reaches a phone: no attribution, no optimisation loop, no retargeting. Voice is still the only channel that isn't running like paid media.

Leak · 01

Untracked call spend

Ad dollars vanish once the lead picks up.

−34%budget visibility
Leak · 02

No call-level attribution

You can't tie revenue back to a keyword.

0keywords tracked
Leak · 03

Manual dialling & delays

Human agents cap your speed-to-lead.

18mavg lead delay
Leak · 04

No retargeting after the call

Warm intent cools without follow-up.

72%leads lost
Leak · 05

ROAS you can't defend

Reports stop at the click. Growth stalls.

?true ROAS
The fix · Vriksha Voice
Closes every leak above.
The channel

Five engines. One growth loop.

Everything that turns outbound calling into a measurable performance channel.

Engine · 01
Live

Audience Engine

Segment and target like a media planner, not a dialler.

Audience match128,412 contacts
Segments live
24
Match rate
91%
Cost / lead
₹184
Engine · 02

Creative Agent Studio

Multilingual voice agents, A/B tested like ad creatives.

ENHIMRTA3 variants A/B
Engine · 03

Campaign & Bid Manager

Launch, pace and retry from one command centre.

Pacing
on track
Connect
62%
Retry
auto
Engine · 04

Attribution & ROAS

Every call becomes a conversion event you can defend.

Live ROAS
4.6×
CPL
−32%
Engine · 05

Retargeting & CRM

Push qualified intent into WhatsApp, ads and CRM.

WhatsAppGoogle SheetsCRMWebhooks
Voice creatives

One platform. Every screen.

Five moments across the platform. Real screens, not mock-ups.

Build the audience — like a media plan, not a call list.

Reusable audience queries with business filters and structured attributes you can target and retarget.

  • Reusable audiences
  • Structured attributes
app.vrikshavoice.com — Audiences
Audiences screen in Vriksha Voice
Matching prospects…
Voice creatives

AI agents designed to qualify and convert.

Build multilingual voice agents that listen, qualify intent, handle objections and produce structured conversion events — the same way a paid ad drives a click.

  • Natural voice creative
  • Multilingual campaigns
  • Objection handling
  • Intent classification
  • Custom knowledge
  • Structured conversions
Live agent · Hindi + English00:00
Detected intent
Analysing…
Next action
Waiting for intent…
Omnichannel attribution

Connect voice AI to your complete growth journey.

Vriksha Voice AI connects conversations to the same growth loop as paid media, WhatsApp, email, CRM and analytics — so every interaction can be measured from campaign to revenue.

Voice AIOutbound + inbound+38% connect rate
WhatsAppBusiness API
Email follow-upGmail · Outlook
Vriksha Voice
One attribution model
Blended ROAS
4.2x
Meta & Google AdsCampaign signals
Google SheetsLead sync
Webhooks · APICRM of choice
Test before you spend

Test before you scale spend.

A minimum test budget buys statistical validity, then a verdict. Green scales. Red saves your budget.

Test running0 of 100 calls
Connect rate
38%
Qualified
1 in 4
Projected ROI
2.4x
Collecting statistical validity…

Real product behaviour. Not a mockup.

Variants · live traffic

It doesn’t just make calls. It runs experiments.

Script A52%
Script B31%
Script C12%
Script D5%
Hypothesis — written by AI from your transcripts.Experiment — Thompson sampling across script, voice, timing, number, audience.Decision — auto-promote at 95%, auto-kill at 5%.
P(best) · Script A
96%
Promote at 95%
Cost per lead

Pricing aligned to qualified outcomes.

Skip the math. After a green verdict, launch on Cost per Lead and pay only for qualified leads we deliver.

Fixed price per lead

From Rs. 200 per delivered lead for D2C, Rs. 180 for Healthcare B2B.

A cap you approve

Contract cap agreed upfront. Nothing owed for leads we do not deliver.

Unlocks on green

CPL opens only after a green verdict. That restraint is the point — we carry the risk.

Use cases

One performance channel. Every growth workflow.

Workflow · 01
Performance lead qualification
Workflow · 02
Reactivation & win-back campaigns
Workflow · 03
Collections & payment reminders
Workflow · 04
Cross-sell & upsell
Workflow · 05
Post-purchase feedback / NPS
Workflow · 06
Appointment confirmation
Workflow · 07
Awareness & offer launches
Industry pathways
Lending & NBFCs
Healthcare
Real Estate
Ecommerce
Automotive
Education
Built for India

One market. Every language it speaks.

Speaks Hinglish. Files GST. Respects DND.

11 languages, including code-mixed Hinglish
Hindi हिन्दीHinglishTamil தமிழ்Telugu తెలుగుKannada ಕನ್ನಡMalayalam മലയാളംMarathi मराठीGujarati ગુજરાતીBengali বাংলাPunjabi ਪੰਜਾਬੀEnglish

TRAI DND aware

Scrubbed against DND, with consent and retry rules enforced per campaign.

GST-ready billing

Rupee invoicing with GST, PO support, and per-campaign cost breakdowns.

Truly unified

Launch from your laptop. Watch the verdict turn green from your phone.

Desktop console
Calls today
4,812
Projected ROI
2.4x

Build audiences, launch campaigns and read the verdict from one console — the same numbers, live, on every device your team uses.

CampaignCPLVerdict
D2C · Winback offerRs. 31Green
Fintech · RenewalsRs. 42Testing
Healthcare · Cold listRs. 96Red
EdTech · Demo bookRs. 38Green
Mobile app
9:41Vriksha Voice
Verdict
Green. Campaign cleared to scale.
Calls
4,812
ROI
2.4x
Script A promoted
Budget scaled 3x
WhatsApp follow-up sent
LaterScale now

Integrations

Plugged into the stack you already run.

WhatsApp, Google Sheets, CSV, LeadRat CRM, Razorpay, webhooks, REST API
WhatsAppMessaging4.9
Google SheetsReporting4.7
APIDeveloper5.0
CSVData4.6
PaymentsBilling4.8
WhatsAppMessaging4.9
Google SheetsReporting4.7
APIDeveloper5.0
CSVData4.6
PaymentsBilling4.8
WhatsAppMessaging4.9
Google SheetsReporting4.7
APIDeveloper5.0
CSVData4.6
PaymentsBilling4.8
WhatsAppMessaging4.9
Google SheetsReporting4.7
APIDeveloper5.0
CSVData4.6
PaymentsBilling4.8
Enterprise

Built for enterprise operations

  • Role-based access
  • Audit logs
  • Data controls
  • Deployment options
  • API access
Whitelabel

Ship it as your own performance channel

  • Custom branding
  • Custom domains
  • Client workspaces
  • Configurable plans
  • White-label reporting
Pricing

Pricing that respects your unit economics.

Start per minute, add the optimizer, or hand us the risk entirely.

Per minute
Rs. 5
per minute

All upside stays with you.

Most popular
Plus optimizer
Rs. 5 + Rs. 2
per minute + per call

Experiments, verdicts, and auto-promotion.

We carry the risk
Cost per lead
from Rs. 200
per delivered lead

Pay only for qualified leads we deliver.

PAY PER PULSE

Pricing by the pulse.

Ten seconds is the unit. Pay for the conversation you use, not the minute you did not.

Voice AI calling

Billed per 10 second pulse, rounded up to the next pulse.

₹0.65per 10 sec pulse
₹3.90 effective per minute · 2,000 to 10,000 min a month · minimum spend ₹7,800 a month
Example: a 16 second call bills 2 pulses = 20 seconds. Billed at the band you use. Telephony at cost, as a separate line. Prices exclude GST.

One minute, pulse by pulse

Watch a live call accrue cost one 10 second pulse at a time.

0:00 · pulse 1 of 6
Each pulse is billed the moment it starts. Six pulses buy one full minute. Prices exclude GST.
BFSI · PAY PER CONSENTED LEAD

Buy the lead, not the minutes.

Fixed price per consented lead for lenders and insurers. The dialing risk is ours; you pay when a customer qualifies.

Consented lead packages

Per lead pricing by financial instrument. Pick a monthly volume.

100 leads a month GROWTH BAND
₹999per consented lead
Personal Loans · at 100 leads a month
Non-qualifying calls bill ₹0
Every lead ships with the recording, transcript excerpt and captured variables. Lead definition agreed in writing before launch. Prices exclude GST.

What counts as a consented lead

Three variables, captured on the call, verified against the recording.

1. Interest

The customer says they want the product: a loan or an insurance cover. Scripted name confirmations do not count.

2. Purpose or type

The stated purpose of the loan, like consolidation, home or business, or the type of insurance, like term life or health.

3. Tentative amount

A stated quantum: the loan amount needed, the cover amount, or the monthly premium budget.

Any 2 of 3 variables captured on one call = one billable consented lead. Anything less bills nothing.
1 Million+
BFSI calls behind this rate card
44%
connect rate observed on cold BFSI data
2 min+
median connected call, priced by the pulse
100%
of leads auditable against the recording
Leads that fail the agreed definition are replaced, not billed. Insurance instruments start with a 25 lead calibration pilot.

Strict or lenient, hear the difference

Five real recordings from live campaigns. Press play; the transcript follows the audio.

Salaried IT professional

Consolidating an education loan

0:00 / 0:00
STRICT LEAD · BILLED
INTEREST PURPOSE AMOUNT
Real calls, real outcomes. Strict leads bill at the package rate, lenient leads ship free as a nurture list. Click the wave or a bubble to jump. Every verdict is auditable against the recording.

GST invoiced in India. No setup fee. Cancel any campaign at the end of a test.

Customer story

Real teams. Verified outcomes.

Case study slots are ready — verified customer name, quote and metric to be added.

Campaign objective
e.g. Lower CPL on lending leads
Workflow automated
e.g. Audience → Voice → Intent → WhatsApp Retarget
Verified result
Awaiting verified ROAS metric
Customer quotation — to be added once verified with the customer.
—Customer name — roleCompany (verified reference pending)
FAQ

Questions worth answering.

Every campaign starts with an audience, a business goal, and a target ROI. We run a statistically valid test, issue a go/no-go verdict, then optimise scripts, voices, timings and numbers against that ROI — the same loop you already run on paid media.

A contact that meets the qualification criteria you approve upfront — intent confirmed on the call, contactable, and inside your target segment. Anything outside that is not billed on the CPL plan.

Most tests reach a verdict inside a minimum test budget of a few hundred calls, usually within 48 hours of launch.

Yes. Lists are scrubbed against TRAI DND, consent is recorded, and retry windows and calling hours are enforced per campaign.

The next call your team makes should be accountable.

Get started

Ready to run Voice AI like performance marketing?

See how Vriksha Voice plugs into your audiences, campaigns and ROAS reporting.